OttoLearn® Brand Kit

Spread the Word...

...that OttoLearn is a better way to train.

Our brand kit provides you with the tools and guidance on using our logo and trademarks when promoting Otto. Have a question? Reach out to us: hello@ottolearn.com.

The Logo

The face of the OttoLearn brand. Download the OttoLearn brand kit ZIP file — it includes the all three versions of the OttoLearn logo in EPS format and in three different PNG sizes. It also contains a TXT file of the core brand color codes.

Download the logo .ZIP

Proper Logo Usage

Learn how to use the OttoLearn logo in your materials.

Primary Logo

This version should be used at every possible opportunity, unless it falls into one of the following two categories: Knockout Logo or Light Logo use.

Knockout Logo

For use on backgrounds where any part of the primary logo would not be clearly seen.

Light Logo

For use on darker backgrounds where the black "Otto" of the primary logo would not be seen, but the red "learn" is still clearly visible.

Logo spacing

Give generous white space when placing other elements around the logo.

Incorrect Logo Usage

Please don't make Otto sad by doing any of these things to the logo.

Do not alter or swap the logo colors.

Do not add any effects, such as drop shadows or strokes, to the logo.

Do not distort or skew the logo in any way.

Do not resize any part of the logo.

Do not use the logo on a busy photo. Placing the logo on images is permitted ONLY when there is a solid black or white area on the photo.

Do not place the logo against solid background on which any part of the logo disappears.

Do not rotate the logo.

Do not crop or obscure any part of the logo.

Do not alter the opacity of the logo.

Do not use the logo without the tagline.

Do not alter the tagline font or text.

Do not move the tagline around.

Core Brand Colors

The color palette that gives OttoLearn and its marketing material their unique look.

Primary LOGO Colors

Otto Berry

HEX: #C81932
RBG: 200, 25, 50

Almost Black

HEX: #222222
RBG: 34, 34, 34

Secondary Colors

Just Indigo

HEX: #4153FF
RBG: 65, 83, 255

Lime

HEX: #8FC31A
RBG: 143, 195, 26

Acid Lemon

HEX: #D8D810
RBG: 216, 216, 16

Dark black

HEX: #17161A
RGB: 23, 22, 26

SMoke (outlines)

HEX: #E4E4E4
RBG: 228, 228, 228

Download the Otto Brand Kit

Get the OttoLearn logo & palette list for use in your materials.

Download the .ZIP

Questions about using the OttoLearn the brand kit? Send us your inquiries at hello@ottolearn.com.