She’s the Sales Manager of Big Software Co.
Next month, they have a large software release with specific features for key markets.
Jane needs to ensure that their global sales force is fully trained before the release. In the past, they’ve held webinars and would bring in their sales team twice a year for intensive two-day training.
This sounds good, except for one problem. Retention was terrible. In an internal audit, Jane discovered that the sales team wasn’t able to articulate the new features or the benefits they would bring to specific prospects. They were losing deals they should be winning.
A month before the release, Otto starts dripping out training to the entire global sales team. Every day, each salesperson receives a personalized set of activities to have them practice their knowledge on how to sell the new release’s benefits.
Through Otto’s analytics, Jane can watch her team’s knowledge increase on a daily basis.
If she notices challenges in understanding specific new features, she can easily add in the modules on existing features that will help illuminate how the new pieces fit together.