Meet Mr. Claus

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The Cognitive Science Behind OttoLearn - OttoLearn Adaptive MicrolearningThe Cognitive Science Behind OttoLearn - OttoLearn Microlearning

Hi Josh,

About a week before I began getting my Ottolearn Mastery Moments, I had a popup window from Adobe appear on my screen as I was working on another project, prompting me to update my version of Flash. We do use Flash, so like an idiot, I clicked on the popup and asked it to start the update—and only then noticed that the url was not an adobe address. Of course, I closed the popup window using the X in the upper corner, which didn’t solve anything. Our IT guys did the best they could for me, but my computer is still compromised, and is being replaced.

Fast forward to Ottolearn and your Online Security for Employees course. After completing several mastery moments, I have now learned what to do with popups like that. This morning, as I restarted my computer again, that same Adobe popup appeared and this time I was ready! I opened task manager and killed that little $%^&^ dead in its tracks.

I know the point of letting us try out OttoLearn as participants was for us to experience the power of this platform from the learner’s point of view. I can tell you that I personally am very grateful for the training you provided to me, and the fact that I was able to let others in my company know how to kill off those nasty virus-carrying popups. Yes, it works. Yes, it’s fun! And yes, I have a true feeling of accomplishment.

I can’t wait for the point at which we can talk more about developing courses for our clients.

Thank you!

Meet Mr. Claus.

He's Head of Joy Delivery for North Pole Toy & Game, commonly known as Santa’s Workshop (HOH on Nasdaq).

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Experience

Exp.

High

New accounting rules

Workplace violence & harassment prevention

Low

Framing a basement

Changing a tire

High

Low

Perceived Relevance

Option

Pros

Cons

Seats

  • Super easy to understand
  • Very predictable cost, if you have a specific number of users (eg: employees)
  • Doesn’t differentiate between users that have different volumes.
  • Have to purchase seats for your maximum number of users.‍

Active Users
(Typically the number of users that log in during a month)

  • You don’t need a license for every specific user, you can often only license half of your users (since perhaps only half ever log in during a month)
  • Typically there is a large cost for going over your licensed number of users, which can be incredibly expensive (eg: 5-10x more than your licensed cost)
  • You often have to “play games” as an administrator, not wanting to do a mass course enrollment if you have only have your users licensed in a month

For workplace Violence and Harassment Prevention, you have High Experience & Low Relevance.

  • ‍Why? You’ve worked in an office setting for years, so you’ve been through a number of workplace compliance courses.  You have a lot of experience in this area, and you really aren’t excited about it.  
  • What is going to motivate you?  Not much.  It won’t matter if there is a slick expensive video, you’re going to click through the material to get the quiz as quickly as possible, so make the material as short as possible or provide a pre-assessment to skip past the content.

For new Accounting Rules you have High Experience & High Relevance.

  • Why? This is directly related to your job, and builds on your existing knowledge.  You’re going to want to absorb the information efficiently, since you process related information every day.
  • What is going to motivate you?  Efficiently written information.  Just the facts, in as little a time as possible.  Video takes too much time, text is perfect.

For changing  a Tire, you have Low Experience & Low Relevance.  

  • Why? You don’t own a car or drive. You don’t feel that you need to know this, and you also know you can find the information on demand, if and when you actually need it.  
  • What is going to motivate you? Very little, this is the most difficult category. For learners in this category, it’s best to try to engage them through story telling techniques to create a sense of relevance. This could be through text and/or video.

For framing a Basement you have Low Experience & High Relevance.

  • Why?  You don’t know much about it, but you’re highly motivated to learn!  
  • What is going to motivate your? You’ll pretty much consume any form of training, but you’re most likely to seek out rich media experiences, to understand the topic from multiple angles. This is the only category for which video is a perfect fit.

Seats

Pros

  • Super easy to understand
  • Very predictable cost, if you have a specific number of users (eg: employees)

Cons

  • Doesn’t differentiate between users that have different volumes.
  • Have to purchase seats for your maximum number of users.

Active Users
(Typically the number of users that log in during a month)

Pros

  • You don’t need a license for every specific user, you can often only license half of your users (since perhaps only half ever log in during a month)

Cons

  • Typically there is a large cost for going over your licensed number of users, which can be incredibly expensive (eg: 5-10x more than your licensed cost)
  • You often have to “play games” as an administrator, not wanting to do a mass course enrollment if you have only have your users licensed in a month
Holly Jolly Microlearning - OttoLearn Adaptive Learning
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Santa’s Workshop operates year-round to make toys and games for good girls and boys, with guaranteed world-wide simultaneous delivery at 12:01am, December 25th. They employ a large, dedicated workforce of highly-trained specialists, many of whom have worked for the Claus family for multiple generations.

Santa’s Workshop faces unique challenges to provide consistent production flow, driven by ad hoc product order acquisition. Purchase Orders arrive by letter, email, wish, prayer, and whispered-live delivery at thousands of onsite appearances by Mr. Claus at shopping malls worldwide. Orders surge by 99% from December 1 to December 24, so efficient manufacturing is key during this peak production period.

In addition to ensuring smooth order processing, Santa’s Workshop strives to maintain a strong culture of workplace safety and health. Unique challenges to their workforce include:

  • Addiction to hot chocolate and peppermint candy cane refreshments provided by Elven Resources Department Head Mrs. Claus (family business)
  • Hoarseness of speech due to over-exuberance when Fa-la-la-la-la-ing to cover a lack of knowledge of carol lyrics
  • Repetitive stress and strain, due to the smaller stature of the workforce overall (compared to industry average)
  • Reindeer management

Following last year’s Hot Glue Gun Stick-Em Up Incident, a full safety and compliance audit was held and all training programs were reviewed. As a provider of the best new and exciting technology toys, Mr. Claus wanted to ensure that he was using the most up to date training technology for his operation.

Mr. Claus turned to Otto.

Santa’s Workshop identified three main areas where personalized learning would benefit their team.

  1. Wassail Training - Mrs. Claus instituted portion control for her snack delivery, and developed a program of healthy living training to ensure that her Elves were aware of the impact of their choices, in food, beverage and exercise options. Daily reminders of balanced lifestyle training keep Elves aware of the impact of that third cup of cocoa, that 13th candy cane, and the benefits of walking to work rather than taking a one-horse open sleigh.
  2. Carolling Refresher Training was identified as a way to help Elves learn all the words to all the holiday songs sung during the production day, with a goal of reducing the need to sing familiar phrases loudly to cover the fact that they didn’t know all the words.
  3. Merry And Bright Workplace Safety Training delivers department specific training to each Elf based on their rotating assignment in the manufacturing center. New topics are added at the midpoint in each Elf’s rotation, so they arrive in their next department with relevant safety issues top of mind. Topics related to their current department are reinforced based on their ongoing Mastery level assessment.

After just 60 days, Mr. and Mrs. Claus were pleased to see a 15% reduction in workplace safety incidents, (specifically around the hot glue gun issue), more harmonious workplace caroling and more healthy choices being made consistently - which also reduced hot chocolate costs 5%.

Holly Jolly Microlearning - OttoLearn Adaptive Learning

Holly Jolly Microlearning.

Adaptive microlearning available for everyone.

Otto is perfect for Manufacturer Training:

  • When it’s beginning to look a lot like Christmas, it’s time to think about how you want to restructure your training for the new year ahead
  • Personalized microlearning can be delivered at the beginning of your Elves’ shift, or throughout their workday
  • Provide best practices on how to troubleshoot common equipment issues, resulting in less downtime when there is an issue with their hot glue guns
  • Most Elves owns a mobile device, or each team can have a tablet or phone that is used for training while in the Workshop
  • Ongoing training, especially regarding workplace safety, demonstratively changes behaviors more consistently and may save lives - a healthy elf is a happy elf

Engagement Factors

Experience

Exp.

High

  • Best possible quadrant for engagement 
  • Will overcome learning obstacles
  • Will find a way to learn, even if materials are poor  
  • Won’t need nudging or incentives
  • Text is great
  • Can easily learn something
  • May need to work up the energy to engage in low quality materials  
  • May procrastinate, so incentives can help motivate.
  • Text is great

Low

  • Wants to learn
  • Has little experience so can benefit from more instructional quality
  • Greatest benefit of video and other rich media
  • Worst possible quadrant  
  • May not have experience in the topic
  • May not really care about it
  • Will require a lot of motivation to see engagement
  • Video can help

High

Low

Perceived Relevance

Option

Pros

Cons

User-based
(Seats)

  • Cost predictability. Each seat costs you $x/month
  • Typically more expensive than a usage-based license

Usage-based

  • Typically less expensive than a seats license
  • Cost variability tempered by pre-purchasing usage credits that never expire and consume them over time

User-based (Seats)

Pros

  • Cost predictability. Each seat costs you $x/month

Cons

  • Typically more expensive than a usage-based license

Usage-based

Pros

  • Typically less expensive than a seats license

Cons

  • Cost variability tempered by pre-purchasing usage credits that never expire and consume them over time
Training Engagement, Retention, and Microlearning - OttoLearn MicrolearningNeovation Learning Solutions Team - OttoLearn Microlearning is a product of Neovation Learning Solutions

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